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GIGI Ethiopia is a fashion
design company which distinguishes itself by
merging culture and art with high-quality fashion.
GIGI Ethiopia was established
in 1999. The company has 42 permanent Workers, 19
temporary and over 100 subcontractors. It has two
separate divisions; Gigi Haute Couture,(Gigi HC)
Fashion wear for special occasions, and bridals
using traditionally hand loomed fabrics; and Made
of Africa, (MOFA) an accessory and home decorating
line which turns traditional utilitarian crafts
into designer home item sand handmade furniture.
It exports within Africa, to the US, Europe and
the Middle East.
Each decade brings recognition
of some sort. In the year 2000, Gigi was selected
among the top 16 Africa’s new millennium designers
by a South African TV Channel, ‘M-Net’s Africa
Designs’, African Designers Competition produced
by Jan Malan and judges were some of the big names
in the Fashion world.
This year she Guenet was one
of the 10 finalists in the EMPRETEC Women in
Business Awards 2010. In April 2010, though she
was not selected as one of the top three she is
honored for the recognition as a finalist, Gigi
was invited and participated in a conference,
given a certificate at the ceremony, and a daylong
work shop organized by UNCTAD’s EMPRETEC and the
International Trade Centre (ITC) held in Geneva,
Switzerland was very helpful for her future
expansion and mission.
The future project includes an
extension of Made of Africa and will be named
FAM-VIDDAC after her late parents. Construction
for the project is underway and established at
their birth place in the southern region of
Ethiopia particularly in Butajira town.
(FAMVIDDAC) –Fresenbet Aberash
Memorial Village for the Development of Design
Arts and Craft.
Gigi would like to extend her gratitude to all the
support she received from UNCTAD’s EMPRETEC as
well as ITC for providing her proper business
trainings in order to improve and help her expand
her business. Local Companies like MIDROC,
Ethiopian Air Lines and the Sheraton Addis
continue to support her goals and mission.
Finally her greatest thanks go
to GOD for giving her a gift and talent, and
courage and undying persistence to be better and
for the countless people and her staff that are by
her side thru thick and thin.
Personal quote
“Fashion to me, is an unspoken expression of
attitude, personality and reflection of taste at
different stages in one’s life”
“There is not much race in luxury /Haute Couture,
as there is in current or trendy fashion, it is
created and made to fit the client’s test,
occasion, body, and the exclusivity of it fits her
or lifestyle!”
Gigi Haute couture (GIGI-HC)
is one of Africa’s leading Luxury Fashion Brands
out of Addis Ababa.
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